A View from the Bridge Essay Example for Free

A View from the Bridge Essay Marco is married and has got two children whilst Rodolfo is still single. When, both Catherine and Rodolfo see each other, it is almost like love at first site. Catherine uses flirtatious procedures to convey to the audience that she feels somewhat of him. When she starts using these actions, High heels Eddie does not like this and so sends her back to the room to get changed, Do me a favour, will you? Go ahead. This makes Catherine undergo embarrassment as Rodolfo was at the scene. I would want the audience to observe that both Catherine and Rodolfo have got feelings for each other and that Eddie is in the surroundings being jealous. Due to the relationship between Eddie and Catherine, Beatrices relationship is suffering as he is paying attention more towards Catherine then Beatrice. Another crucial scene/turning point in this play is when both, Rodolfo and Catherine are left unaccompanied in the apartment. Whilst in the room, Catherine questions Rodolfo about his motives, in which he is traumatized and was wondering if Eddie thought that too. This is because Eddie warns Catherine that he is after an American citizenship. She asks him, Would you still want to do it if it turned out we had to go live in Italy His reaction was, No; I will not marry you in Italy. I want to be a citizen. At this instant I would want the audience to become conscious that Rodolfo wants to marry Catherine just to be an American Citizen and that they could change their minds later on. Catherine replies to this and says that she does not want to leave Eddie after what he has done for her (Eddie has treated her as a daughter and paid for her to go to extra classes of her interest after leaving high school. ) She makes it sound that Eddie was an ex-lover or ex-husband of her, You thinks its so easy to turn around and say to a man hes noting to you no more? As a director I would want the audience to realize that Catherine is aware that she needs to grow up as she gets advice from Beatrice saying, Beatrice says to be a woman. At this point Catherine gets aggravated as she makes it sound as if she has to choose between Rodolfo and Eddie, I know him and now Im supposed to turn around and make a stranger out of him. She takes in mind what Beatrice suggested to her about being a woman which leads to her having sex with Rodolfo. This is a turning point to the audience and to Catherine. At this turning point I would want the audience to reconsider their views on Rodolfo about wanting to be an American citizen. No one would sleep with a woman and not have feelings for her. The light rises on Eddie. He enters the flat drunk and sees a glimpse of Catherine adjusting her dress and coming from the bedroom. At this particular moment, Eddie senses what the two have been up to. Rodolfo appears in the bedroom doorway. Eddie sees him and his arm jerks slightly in shock. He does this action as he wants to hit Rodolfo as he knows what they have been up to and that he is jealous and cannot bear it. He can not handle that Catherine is taking responsible of her own life. When a pause appears, as a director I would want to create tension in the audience as the characters are all hiked up. Shortly after the build up of tension, Eddie switches his actions and tells Rodolfo to Pack it up and Get out of here. Eddie gets dominant over Catherine by grabbing her and stopping her from following Rodolfo to her bedroom. She frees her arm, which indicates her rebelling against him and her wanting his approval. Eddie, at his point is jealous following what Rodolfo and Catherine have been up to and knows that he cannot have her. Soon after there is a sudden breakthrough of Eddies feelings as he, reaches out suddenly, draws her to him and as she strives to free himself he kisses her on the mouth. He kisses her to provoke Rodolfo and to see how she and he react. This all leads to violence in which, Rodolfo flies at him in attack. At this point Eddie kisses Rodolfo to show Catherine he is gay and to show her that Rodolfo did not prevent this from happening. The last crucial scene in this play is the last scene where Eddie gets killed. This consequence was created when Eddie did a very unintelligent thing of phoning the immigration bureau to report the two illegal immigrants, Rodolfo and Marco. He then regrets phoning the bureau up and tells them to move as they moved with more illegal immigrants which had a very violent family. This way Rodolfo and Marco would not get caught and would remain safe whereas the other illegal immigrants wouldnt. Soon after they decided, they did not have enough time to move, as the officers came to pick Rodolfo and Marco up. Eddie had begged Beatrice to tell them to move and soon after, she had realized what Eddie had done. She turned against Eddie and used harsh language against him, Hes a rat. At this time I would want my audience to turn against Eddie. This then lead to more violence of Eddie getting killed by Marco as he has suffered from his family being without food and money. I would want my audience to feel more sympathy for Marco rather than Rodolfo. The culture of this play is all in relation to a child who grassed his uncle to the immigration bureau seeing that he was an illegal immigrant. The kid was completely beaten up by his family and no-one wanted to know him after what he did. In an Italian family, the families need to be loyal to each other and if something goes wrong outside the family, the Sicilian community requires the law to be taken in hand and that justice should be done. I would want the audience to relate back to this during the last scene and keep this in mind as this is a sort of thing that Eddie had done but the consequences were much worse. If I was directing A View from the Bridge I would want my audience to see that there is a mixed relationship portrayed in this play. This is because of the actions, dialogue and motives used between the two characters. Throughout the play, I would want the audience to change their views on what they thought of the character of Eddie as he did some good quality things however he also did horrific things. The relationship between Eddie and Catherine would have never been further than an uncle and niece. Two relationships between, Eddie and Beatrice and Catherine and Rodolfo both got disturbed due to the actions undertaken by Eddie which affected the characters. I would want my audience to keep on re-evaluating their views on the relationship between Eddie and Catherine as this would make the play more interesting. Coming to the end of the play, the audience would have found out that Eddie did have feelings for Beatrice as his last words were My lovely B. BY JULAN SHAH Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Reviewing Biological And Psychological Crime Theories Criminology Essay

Reviewing Biological And Psychological Crime Theories Criminology Essay Mans attempt to understand the causes of crime and deviance predates written history. Prehistoric skeletal remains show evidence of primitive cranial surgical procedures. This appears to indicate that, during these more primitive times, people thought spiritual evils in the mind caused crime and deviance. Cranial surgery was the effort to open the mind and allow the unwanted spiritual influences to escape. Since these early times, many theoretical perspectives concerning crime and deviance have emerged. Biological, psychological, and sociological theories are the most widely known. This paper will focus on Cesare Lombrosos biological theory of anthropological criminology (atavism) and Gabriel Tardes psychological modeling theory of imitation. Biological crime theories began in the 16th century with the ideas of J. Babtiste della Porte (1535 1615). He was the founder of human physiognomy. Human physiognomy is the study of physical features to determine an individuals characteristics. Early biological theorists studied physical features to make assessments about a persons criminal propensity (Kroeber, 2006). Fundamentally, if criminality is inherited, then an offender can be distinguished by physical atavistic stigmata. The physical appearance, they believed, distinguishes criminal types and the positivist method was the biological approach these scholars chose. These ideas differed from the ideas of contemporary scholars in that they also believed in lower forms of life, anecdotes, and folk wisdom as explanations of crime (Farrington, D., 1996). The biological explanations of crime available today include abnormalities of the brain, brain damage, head trauma, genetic predispositions, vitamin deficiencies, hormonal imbalances, hypoglycemia (low blood sugar), fetal alcohol syndrome (FAS), lack of serotonin (neurotransmitters) in the brain, and blood abnormalities. Since many criminologists academically center on the social sciences, theories of deviant behavior based on biology are not widely accepted in the field of criminology. Society tends to reject biological explanations of crime because of the belief that biological equals hopelessness. Schmalleger (2006) states that some biological theories simply show abnormalities to be facilitators of crime, rather than determinants of criminal behavior. Biological crime theories involve various fundamental assumptions. These assumptions are the brain is the center of behavior and personalities, the manifestations of behaviors, to include criminal propensities, are in some form gene tically predisposed, differences in crime rates among races and gender are a result of biological differences but will only show in certain environments, biological crime facilitators and determinants may be passed to succeeding generations, and human behavior is instinctive and characteristic of all organisms (Schmalleger, 2006, p. 144). One of the most renowned scientific biological theorists was Cesare Lombroso (1836-1909). Lombroso coined the term atavism to suggest that criminal behaviors were the result of primitive impulses that successfully survived the evolutionary process. Lombroso and his students used the ideas of Charles Darwins theory of evolution and discredited the classical ideas of Cesare Beccaria and Jeremy Bentham. Lombroso believed in determinism rather than the ideas of free will. Free will is the idea that all individuals have an equal opportunity to make choices and to act criminal. Lombrosos class of thought is known as the Italian School. Lombroso theorized physical characteristics would represent primitive impulses. The characteristics that he found to be common among criminals, he labeled, atavistic (Ellwood, 2000). Atavism is a real or supposed evolutionary throwback. Atavists possess an unexpected appearance resembling the primitive traits of man or the reversion of such a trait that was present in the lineage of the past. This representative trait is not seen often in intervening generations after primitive creatures. Atavisms can occur when the previous genes for such phenotypical features are preserved in DNA and are dominantly shown. These genes may be present in organisms but not expressed in dominate features (Farrington, D. 1996). Social Darwinists frequently used the ideas of atavism. This class of thinkers claimed that inferior races would display atavistic traits and those individuals expressing atavistic characteristics are an inferior form of their primitive race. The notion of atavism is saturated with the ideas of evolution as a progress towards a greater complexity and superior ability of man (Farrington, D. 1996). Statistical evidence and the idea that physical traits indicate criminality has not been substantiated. However, the concept that physical traits can indicate the likelihood of criminal behavior is still popular in some circles. Lombrosos work was the result of studying postmortem bodies of executed offenders and deceased criminals. He measured the body in many different ways. He took measurements from 65 executed criminals and 832 living offenders and compared them with the measurements taken from 390 soldiers. Lombroso used this data to identify consistencies between traits and characterized his findings as criminal features. Among the traits he found to be predictive of criminal behavior, were index finger length, fleshy cheeks, close eyes, large teeth, lobe-less ears, high defined cheek bones, crooked nose, large lips, abnormal number of ribs, and different eye colors. Lombroso hypothesized that possession of certain combinations of traits could be used to identify a specific type of offender. For example, the classification for habitual homicide is cold, glassy eyes, a large nose, a strong jaw; large cheekbones, thin lips; and dark, curly hair (Schmalleger, 2006, p. 147). Psychological crime theories available today include Frustration-Aggression Theory, Modeling Theory, Behavior Theory, and Self-Control Theory. Gabriel  Tarde (1843-1904) first introduced the psychological modeling theory of imitation. This psychological perspective states that people learn how to behave by modeling themselves like others whom they have observed. The suppositions that provide the basis for his theory, as with most early theories, are analysis of the individual, personality is the major motivational element, criminal behavior is purposeful for the individual, normality is defined by social consensus, and crime results from inappropriate mental processes. Furthermore, inappropriate mental processes have many causes to include diseases of the mind, inappropriate learning or improper conditioning, and poor role models (Schmalleger, 2006, p. 183). Psychocriminologists generally focus on personality disorders that include psychopaths, sociopaths, and antisocial personalit ies to explain criminal behavior.   Gabriel Tarde believed that the laws of imitation were the basis of any society. He rejected the biological theories of crime proposed by Cesare Lombroso and other criminologists of his time, stating that certain inferences of law or regularities govern the social world. Tarde developed a behavior theory based on three laws of imitation. Tardes first law of imitation states that individuals that regularly and closely interact with each other behave similarly. The application of this law can be seen in groups such as white supremacists. These individuals focus most of their time and attention on ideas of white superiority and actively promote these ideas. Due to their close interaction with one another, they tend to exhibit the same behavior. The second law rests on the premise that imitation follows a hierarchical pattern. In the United States Marine Corps, Marines of junior rank often emulate their leaders. This idea of hierarchical imitation is positively reinforced through educati on and training. Tardes third law is that of insertion. This law conveys the notion that new ideas, modus operandi, or methods reinforce prior successful patterns or replace failed or less efficient methods. In the Marine Corps, leadership ideas that have been used for over 230 years are reinforced everyday because they are successful. At the same time, new methods for implementing those ideas are replacing outdated, less efficient methods (Schmalleger, 2006, p. 194). There are presumed advantages and disadvantages to both biological and psychological crime theories. In the criminology field, biological theories are advantageous because they provide a basis for the hypothesis that criminal behavior can be predicted by physical traits, chemical make-up, and genetic factors. In theory, once identified, criminal behavior can be treated through various medical therapies to include behavior modification, hormonal therapy, and gene therapy. The disadvantages of biological crime causation theories generally lie with methodological problems and the types of analysis employed to gather statistical data. Schmalleger (2006) states that biological studies often fail to include proper testing groups resulting in flawed forms of analysis. Glenn D. Walters and Thomas W. White, critics of biological perspectives, note the shortcomings of biological crime theories. They assert that the degree of criminality is improperly established, often based on one arrest, sam ple groups are not varied or realistically selected, results are left open for interpretation thus detracting from the integrity of the research, and findings from outside of the United States may not be applicable (Schmalleger, 2006, p. 172). Another disadvantageous aspect of biological crime theories is the potential impact on public policy. If biological studies are conducted that show credible information to the public regarding a certain biological trait for criminality, the outcry for legislation would be great. For example, if all criminals have gene-x, the people would demand laws be put in place that protected society from gene-x carriers. However, data obtained from biological crime studies is not consistent but can be interpreted. Furthering the x-gene example, while all criminals have the x-gene not all carriers of the x-gene are criminals. This could result in unfair practices against some innocent carriers. Psychological crime theories are beneficial to investigations today because they provide the framework used in developing typologies of psychological profiles utilized to identify personality characteristics of criminal individuals. Psychological explanations assist the investigator in understanding the criminal mind thereby increasing the chances of apprehension. Additionally, if crime causation factors are identified, offenders may be treated more efficiently, possibly reducing recidivism. Psychological crime causation theories also pose disadvantages to the field of criminology. D.A. Andrews and James Bonta (1994) discredit contemporary psychological theories stating that psychological and sociological criminology findings are not obtained through objective and empirical means therefore representing weak psychology in mainstream society. Another disadvantage of psychological theories is that they are more often applicable to sexual and violent crimes, include untestable postulations, and fail to account for situational factors (OConnor, T. 2004). In conclusion, it can be inferred that no one theory definitively explains crime. Biological and psychological crime theories address crime and deviance explanations from different, but equally feasible perspectives. The early biological ideas of Cesare Lombroso stimulated the emergence of more contemporary theories. Although his crime explanations are not widely used today, they provided a foundation for further thought in the criminology field. Similarly, Gabriel Tarde proposed an alternate crime explanation with his theory of imitation. Tardes thoughts encouraged social thinkers to expound on his ideas and develop more contemporary crime theories that are in practice today. Both biological and psychological explanations for criminality and deviance present advantages and disadvantages but it must be noted that each provide practical value to criminologists today.

The Introduction Of Entry Market Strategy

The Introduction Of Entry Market Strategy Introduction of entry market strategy Strategy is planning through companies achieve their goals and move forward. A company makes a decision to enter an international market, this strategy works to expand its wings. Company could use many ways to get it. These ways can be a shade of companys strength, potential and the level of interest in marketing. Exporting is main entry strategy in international arena which can be used direct or indirect mode. A companys aim to international market can require minimal investment and be limited to infrequent exporting with title thought given to market development. Or a company can make large investments of capital and management effort to get strength of its shares in foreign markets. Both approaches can be profitable. Entry market strategy can be fulfilled through these mechanisms. A company can decide to enter foreign market by exporting from home country. This means of foreign market development is the easiest and most common approach employed by companies taking their first international steps because the risk of the financial loss can be minimised. Many companies engage in exporting as their major market entry method. Generally early motives are to skim the cream from the market or gain business to absorb overheads. Even though such motives might appear opportunistic, exporting is sound and permanent from of operating in international marketing. Piggybacking Piggybacking occurs when a company (supplier) sells its product abroad using another companys (carrier) distribution facilities. This is quite common in industrial product but all types of product are sold using this method. Normally piggybacking is used when the companies involved have complementary but non- competitive product. Some companies use this method to share transportation costs and some companies do it purely for the profits as they can make profit on other companies (suppliers) products. This method also can be used a first step towards a companys own international activities to test the market. This particularly advantageous for small firms as they often lack the necessary resources. Once they realise the market potential, they can start their own exporting. Ref: hik.diva-portal.org/smash/get/diva2:1138/FULLTEXT01 Ref: Ghauri, p,cateora(2006)international marketing (2nd edition)McGraw-Hill Licensing A mean of establishing a foothold in foreign markets without large capital outlays is licensing patent rights, trademark rights and the rights to use technological processes are granted in foreign licensing. It is favourite strategy for small and medium-sized companies although by no means limited to such companies. Not many companies confine their foreign operations to licensing alone. It is generally viewed as a supplement to exporting or manufacturing rather than the only means of entry into foreign market. The Advantages of licensing are most apparent when capital is scarce, when import restrictions forbid other means of entry, when a country is sensitive to foreign ownership or when it is necessary to protect patents and trademarks against cancellation for non use. Although this may be the least profitable way of entering a market but the risks and headaches are less than for direct investments. Franchising Franchising is a rapidly growing form of licensing in which the franchiser provides a standard package of products, systems and management services and the franchise provides market knowledge, capital and personal involvement in management. The combination of skills permits flexibility in dealing with local market condition and yet provides the parent firm with a reasonable degree of control. Potentially the franchise system provides an effective blending of skills centralisation and operational decentralisation and has become increasingly important form of international marketing. Joint venture Joint ventures one of the more important types of collaborative relationship, have accelerated sharply during the past 20 years. Besides serving as a means of lessening political and economic risks by the amount of the partners contribution to the venture, joint ventures provide a less risky way to enter markets that pose legal and cultural barriers than would be the case in the acquisition of the existing company. Joint ventures are established divided legal body. Joint ventures should also be differentiated from minority holdings by an MNC in a local firm. It enables a company to utilise the specialised skill of a local partner. A joint venture can be attractive to an international marketer when the firm lacks the capital or personal capabilities to expand its international activities. Manufacturing Another means of foreign market development and entry is manufacturing within a foreign country. A company may manufacture locally to capitalise on low cost labour to avoid high import taxes to reduce the high cost of transportation to market to gain access to raw materials and or as means of gaining market entry. Seeking lower labour costs offshore is no longer an unusual strategy. A hallmark of global companies today is the establishment of manufacturing operations throughout the world. This is a trend that will increase as barriers to free trade are eliminated and companies can locate manufacturing wherever it is most cost effective. Ref: Ghauri, p,cateora(2006)international marketing (2nd edition)McGraw-Hill Foreign direct investment Foreign direct investment is a higher risk strategy as compare to other modes but it has positive impact for the companies which want to get new markets for their product so that they can make profit. FDI strategy helps to strengthen economic relationship with another country where the investment is made. It requires participation of joint venture, management, transfer of technology and capital. India and China are big markets where this strategy is being used a lot. Illustration of entry strategies related some organisations We can classify the organization in four types. Manufacturing firms A hallmark of global companies today is the establishment of manufacturing strategy throughout the world. There are three types of manufacturing investment by firms in foreign countries. Market seeking: Investment in china where companies are attracted by the size of the market. Resource seeking: investment in India, especially by a number of fashion garment producer such as Mexx and Marc O Polo. Investment seeking: Investment in Malaysia and Singapore by electronics manufacturers such as Philips and Motorola. Example: Renault, the French auto-maker entered India with joint venture and became partner with Mahindra, the Indian tractor and SUV maker to launch its Logan. The four door saloon car which is already sold in Romania and is a low-cost car suitable for emerging market purchasing power. Logan entered Indias mid-market and competed head to head with TATA, Ford and Hyundai Service firms These types of organizations provide facilities to others on some fee basis. They might use joint venture, licenses and franchising entry strategy. Example: Starbucks entered in UK, was the first European country. The UK provided facilitation this company to expand its business in Europe. That has been a milestone of its achievements and to go into a foreign market. Strategy was taken by Starbucks to enter and fulfil new or all sort of market, encourage countrys culture and traditions. Recently three different strategies are used in starbucks. Joint venture, licenses and wholly-owned subsidiaries. Ref: Ghauri, p,cateora(2006)international marketing (2nd edition)McGraw-Hill General electronic or big retailer as wall-mart or Tesco to sell their products abroad, use exporting (carrier) strategy as a way of broadening the product lines that they can offer to their foreign customers. These companies believe that offering a broader range of products will help them in boosting the sales of their own products. Vodafone is a mobile telecom company working in Africa, Asia, USA, Europe and Middle East entered in India with joint venture. They didnt use their existing strategy which they use in UK and rest of the world. Telenor is a Swedish telecom company which used direct investment strategy in Pakistan. Now telenor has become a 2nd largest telecom company in Pakistan. McDonald KFC including soft drinks, motel, retailing, fast foods, car rental and automotive services using Franchising for fastest growing market entry strategy. Multinational and Global firms These types of organizations sell their product globally and have branches all over the world. They might use foreign direct investment strategy. Example: Coca-cola Pepsi using foreign direct investment strategy to grow their business in the world. They take all measures to fulfil companys strategy. Unilever PG use foreign direct Investment to expand their business in the world. This entry market strategy has been successful for these sorts of multinational companies. Barclays bank is a financial service provider entered in Pakistan with foreign direct investment strategy. Pfizer pharmaceutical company has merged with four other research companies to get good economical growth. Small firms These types of organizations have limited resources to expand their business globally. They might use joint venture and merger strategy to grow. Example: General Mills has been in Europe since 1920 and controls about half of the Kelloggs cereal market entered in Europe with joint venture Nestle. Although the cereal business uses cheap commodities as it raw materials but Kelloggs has earned significant profit in Europe. A sager industry has been in Pakistan for last 40 years making soaps and detergents has merged in unilever to gain sufficient profit. Igloo ice-cream is a very famous in Pakistan has been working well in Pakistan now has merged unilever to achieve successful companys goal. Ref: Ghauri, p,cateora(2006)international marketing (2nd edition)McGraw-Hill Analysis of Market conditions and Risk We can discuss market conditions through these financial and political-legal factors. Economic-Financial Risk Amount of foreign debt carried Income distribution within the market Amount of foreign investment already in the market Natural resource base Inflation rate Political-Legal Factors Role of government in business activities (free or not free markets) Stability of government Barriers to international trade (whether or not favourable trade policies) Laws and regulations affecting the marketing mix (marketing regulations) Laws and regulations affecting business activities (acceptance of foreign investment, etc.) Stability of the workforce Political relations with trading partner Analysis of cultural factors We can discuss cultural factors through cultural and geographic distance Cultural distance Style of business within the market Attitudes toward bribes and questionable payments Language, race and nationalities, geographic divisions Role of institutions, religious groups, educational system, mass media, family Socio cultural (social interaction, hierarchies, interdependence, etc.) Geographic distance Number of organizations within the market Size and quality of workforce Population size and growth rate Composition of house holds Geographic distribution and density of population

Future Of Education :: essays research papers

Technology and the Future of Formal Education The responsibilities for the formal preparation of students for education in the future are dynamic and diverse. What priorities are most important for the future of the Australian education system? The mission statement of The Cathedral School is to be a caring, Christian community in which students are challenged and inspired to explore, learn and grow so they will be equipped to make wise decisions as informed members of society. The Aims of The Cathedral School is; To be a centre for academic excellence. To encourage an understanding that the spiritual and moral aspects of life are central to our humanity. To affirm the unique worth of the individual. To inspire our students through creative, purposeful, enjoyable learning to reach their full potential. To develop attitudes which are anticipatory, visionary and reflective. To educate our students to be discerning, sensitive and responsible. Both the mission statements as well as the aims are very thorough, but they lack the understanding of the information age. They do not mention technology or the future ahead. The change to the culture of the classroom environment with the introduction of technology is a serious matter to look at. Overall the introduction of technology in the classroom is a great benefit to students, giving them access to word processing applications, as well and access to the World Wide Wed and CD-ROM’s. This large amount of knowledge flowing from the computer to the brains of the students is very overwhelming. Students will have to learn how to sift though this large amount of information to find what is important, trust worthy and also most importantly, relevant. The importance of information technology literacy in the information age is a vital life skill. In order to be able to handle and access information a student will need to have the ability to use a computer well. If a student has not had experience with computers, it will seriously disadvantage them in their study as well and the classroom environment. The role of technologies distance education is an ex citing and interesting topic. Information can be sent and delivered in seconds, which breaches the gap between teachers and students. They are always new products becoming available to help in the advancement and ease of distance education. One major problem with the use of technology is the cost element. To establish a network of computers and information databases to be used by the average student is a extremely large task.

Steven Jobs Essays -- APPLE PIXAR NEXT

CEO: Steven Jobs (APPLE, PIXAR, NEXT) Steven Jobs is not your "run of the mill" CEO. This statement sounds clichà © and it should because every CEO in some way is different. Steven Jobs with considerable confidence can be called one of the most ingenious, unconventional CEO's in the world. First off, it is important to look at his upbringing because it proves his approach to management is pure personality. Job's runs his company with an innovative edge that is far from collaborative. Steve Jobs' management techniques are a direct reflection of his upbringing. As a child, Jobs pursued his tasks and goals with a passion and aggression for success. Steven Paul Jobs was an orphan adopted by Paul and Clara Jobs of Mountain View, California in February 1955. So instead of attending either Berkeley or Stanford, he decided on the very liberal Reed University in Oregon. This is where Jobs was introduced to philosophies and ideas that would shape how he would treat the business world. At this time school was not important and he withdrew after the first semester of college. When he returned home, he was thin and disheveled. He embraced a new goal of traveling to India in pursuit of what a friend termed "the electric atmosphere of love." Jobs work with Apple is where he exploits the best examples of his good and bad management styles. When Jobs started with Apple he had no specific function. He kept himself busy initially by successfully supervising the designs for the company logo and for the hard plastic shell that encased the Apple II. The fact is Jobs was talented at most everything or at least seeming like he was. "'If you have a hardware man there, Steve can't talk hardware. If you have a software man, Steve can't talk software. He can help design computer cases"' (qtd. in Butcher 103). Job's was not satisfied with this role and Markkula, who maneuvered himself into a position of great power at Apple.? (Butcher 90-105). Job's was smart in that he positioned himself for success. He knew how to be at the right place at the right time. The downside to this was he always wanted more. The He had a hard time putting his vision down in a practical manner. He saw a computer with an elegant exterior but the problem with his vision was that the way he had to have it would make production nearly impossible. ?These unreal expectations resulted in "miscommunica... ...ion he wants those steps will not be questioned. There are two different ways the think about Steven Jobs. The first is the way his personality led to the failure of his management style. The other and the more important way is his forth knowledge of the market. Job?s was not successful in leading Apple managerially. He placed his selfishness ambitions first before the most important part of his company the employee?s. He was also unable to delegate authority to those better qualified than he because he wanted as much recognition as he could get. As bad of a manager he might be the success of Apple speaks louder than his failures. Apple is non-existent without his belligerent passion a motivation for success. The moment speaks for itself. In future years Jobs personality could be extremely destructive throughout his companies but for the moment his ability to produce cash far succeeds his downfalls as a manager. Works Cited Brayan, Chaffin, and Vern Seward. "The New York Times looks at Steven Jobs." The New York Times 10 May 2004. 08 Feb. 2004 Butcher, Lee. Accidental Millionaire. New York: Paragon, 1988. Steven Jobs: A Manager? Vers. 1. 06 May 1992. 08 Feb. 2005

Condoms should be distributed in schools: agree or disagree Essay

The topic of sex is a very controversial matter especially among teenagers. Teenagers are at a point in their lives where hormones are at a high and they feel the need to indulge in sexual activities. Therefore it is important that teenagers understand the importance of safe sex and the consequences of unprotected sex. There are many factors affecting Jamaican high school students as they increasingly participate in unprotected sexual acts and as such condoms should be distributed as they help to reduce these factors; mainly the high teen pregnancy rate, the high STD/STI rate and also the ineffectiveness of abstinence. The first major factor faced by high school students is teenage pregnancy. According to (Guttmacher Institute, 2010), teenagers (aged 15–19) who do not use a contraceptive during sex are twice as likely to become teen mothers; this has become the newest trend among teenage girls. It has also been noticed among health authorities that there is a significant rise in teenage pregnancies, according to (Watson, 2011) from the Jamaican Gleaner; adolescent pregnancy continues to be a major public-health challenge in Jamaica, approximately 18 per cent of children born in Jamaica are attributed to adolescent girls and as such condoms should be distributed in schools as a counter measure. Watson also stated that more than 60 of every 100 pregnancies (66.2 percent) among adolescent girls in the age group 15-19 years were unplanned in 2008. As a result of these findings it can clearly be seen that there is a need for condoms to be distributed in schools to help reduce/ control the teenage pregnancy rate. The second major factor is sexually transmitted diseases commonly known as STD’s. According to (Hirsch, L, MD, 2010) STD’s have become increasingly common among teens. It is well known that latex condoms are the only form of birth control that reduces the risk of contracting a STD, and must be used every time. The Centers for Disease Control and Prevention in 2012 supports this by stating that the correct and consistent use of male latex condoms can reduce the risk of STD transmission, including HIV infection. As a result of this, condoms should be made readily available to students. A study done by (Horn & Keough, 2012) reported that  12 million cases of sexually transmitted diseases occur each year, 3 million (or 25 percent) are among teenagers about 13 percent of youth ages 13 to 19 contract a STD each year; this is a very high percentage of teenagers, if condoms were to be distributed there would be a significant decrease. Another major factor is the increasing ineffectiveness of abstinence programs. Students have begun to neglect this message as they explore their sexuality. According to (Toledo, 2011) schools using abstinence-only sex education programs have significantly higher teenage pregnancy and birth rates than schools with more comprehensive sex education programs. Supporting this is (Douglas, 2008) who states studies show that most abstinence programs did not delay initiation of sex and only 3 of 9 had any significant positive effects on any sexual behaviour. If we cannot convince students to abstain from sexual activities, we should promote safe sex in schools by distributing condoms. An article written by (Stepp, 2007) supports this by stating that a study authorized by Congress in the United States of America in 1997 following 2000 children from elementary or middle school to high school concluded that abstinence-only sex education does not keep teenagers from having sex. Some may argue that condoms should not be distributed in high schools because they promote sexual activities and also due to the fact that schools are institutions of education. According to (Cullinan, 2004), there will be a problem if teachers distribute condoms, as they will be seen to be promoting sexual activity. Cullinan futher states that education is about providing information; we can provide the information about condoms and where to get them, but they should not be distributed in schools. However, I believe that providing information is not enough, it is better that condoms are easily available to students. Condoms do not promote sexual activity, they just provide protection; (Quigle, 2003) states that condom availability was not associated with greater sexual activity among adolescents but was associated with greater condom use among those who were already sexually active. Supporting this is (Fisher, 2011) who states that paediatric studies show the availability of condoms does not increase sexual activity but can decrease unintended pregnancy, sexually transmitted diseases and HIV. In conclusion, I believe that distributing condoms in high school is a great first step as there are many factors affecting Jamaican high school students as they increasingly participate in  unprotected sexual acts and as such condoms should be distributed as they help to reduce these factors; mainly the high teen pregnancy rate, the high STD/STI rate and also the ineffectiveness of abstinence.

Los Angeles Kings Marketing Plan Essay

I. Executive Summary The NHL has seen its fairs share of storied franchises, but non-however may stick out more than the Los Angeles Kings. At one time the Kings had acquired arguably, the best player to ever lace up his skates in Wayne Gretzky and were competing for the Stanley Cup year-in-and-year-out. The Kings have been long regarded as one of the better ran franchises in sports, thanks to managements commitment to winning. However, the Kings have not managed their ultimate goal of a Stanley Cup, they manage to remain competitive every year. The closest they came was in 1993, where they lost to the Montreal Canadians in the Stanley Cup Finals. Behind the play on the ice though comes a marketing strategy that ties it all together. This strategy will be developed in conjunction with, Vice President of Marketing Jonathon Lowe, and team owners Philip Anschutz and Edward Roski Jr. The following strategy will include sales, promotions, merchandising, advertising/sponsorships, public relations, and then of course community relations. The Kings came to the NHL in 1966, as apart of the â€Å"new 6† that doubled the size of the NHL and brought a franchise to Southern California. Then owner of the Los Angeles Lakers, Kent Cooke brought his passion for the sport of hockey, and for the city of Los Angeles together when he created the organization. After 44 seasons of hockey the Kings are now one of the more storied franchises in the NHL today. This past season the Kings enjoyed a great fan turnout averaging 18,803 fans filling the building to an average of 99.8% capacity, up 6% from the previous season. The Kings do not have to compete with the LA Lakers or Clippers of the NBA so much being as how all three teams play out of the Staples Center, but in a city like LA where the entertainment dollar is more competitive now than ever, it is important for the Kings to stay ahead of the rest of the competition. Fans need to know that they have the opportunity to catch the most exciting game on ice, every time the Kings play at home. If there is one thing LA fans are notorious for it is only coming to â€Å"important† games. That is why we need to branch out to new fans and make sure old fans still know the Kings run this town. II Sales: Sales, the lifeblood of any organization, the biggest factor that separates a successful franchise to a non-successful franchise. The Kings currently have their season ticket plan broken up into several different categories they include, full/half season ticket plans, along with 10-game deals, a Wild West package, and then single/group ticket sales. Also there are Royal benefits made available to full/half season ticket holders, and 10-game ticket holders. By becoming a season ticket holder be it full, half, or a 10-game plan the fan is entitled to Royal benefits that include but are not limited to: * Stanley Cup Playoff Ticket Priority * Significant saving on tickets * Flexible interest free payments * 10% off at the team LA Store * Ability to purchase advance tickets to other events at the Staples Center, Home Depot Center, LA LIVE and more * Ability to purchase Staples Center pre-paid parking They also include Royal Service Programs that include: * Access to a personal Season Ticket Service Executive * Kings CARE donation program (this gives the ticket holder the opportunity to donate unwanted tickets to the Kings CARE foundation) * Ability to upgrade account or add tickets to account * Access to LAKings.com/seasontix this website give the fan the option to view their account, access tickets, make payments, renew tickets, and sell tickets on Ticketmaster’s TicketExchange They also include Royal Treatment: * Receive invites to exclusive Team Member events like, a Meet the Players Party, State of the Franchise, private practices, listen in on conference calls, and much much more * Refer a friend to season tickets and receive free Team LA gear. The Kings play 82 regular season games in the Western Conference, Pacific division. Of these 82 games 41 are played at home, the rest on the road. For all 41 home games the ticket sales are as follows: The Kings offer great deals to buy tickets in bulk, i.e. season tickets and are willing to sacrifice some profits to bring fans into the arena. The only thing that the Kings lack in their season ticket packages are names that people can get excited for. The full season ticket holder package will be renamed the â€Å"King’s Royal Court†, this is something that will help the fan feel more connected to the team. The half season ticket holder package will be known as â€Å"the Royal package of the Crown†. The 10-Game packages needed names with a little more spunk so instead of the 10-Game, Big Game package, it will be known as the â€Å"10-Game War† to because it is war on the ice and the team will be playing some of the best competition the NHL has to offer. The Weekend Plan could be renamed â€Å"Time Away From the Throne†, because it is a weekend and people typically do not have to work. I like the name of the Flex package because it tells the consum er exactly what they are getting. Following package sales are individual ticket sales and group ticket sales. Single game tickets can be purchased through the box office or the team’s website via Ticketmaster. Pricing for tickets are based on demand, opponent, day of week, and number of days before the game. Prices may vary from week to week and will go up or down each Wednesday based on these factors. The way the price for tickets is determined is very interesting, it is good for the fans and bad for the fans, because the system relies heavily on what games being played and there performance of the team. This gives fans with a lower level of income the ability to catch a Kings game, even though the opponent might not be that good. Group tickets are available to groups of 15 or more and offer value priced seating based on the game. The idea behind group seating is to bring the groups, pride, passion, and power to the Staples Center to support the LA Kings. The Kings work with multiple youth hockey organizations, along with other organizations throughout the area to achieve group sales. III Promotions The Kings do an excellent job with promotions to get fans into the arena, different nights of the week have a different theme, all of which appeal to the people who live in the Los Angeles area. The promotions schedule is as follows: * Oct. 18: Opening Night * Oct. 22: Law Enforcement Appreciation Night * Oct. 25: Kroq Tailgate, Hockey fights cancer * Nov. 3: Canadian Heritage Night * Nov. 5: Waste Management â€Å"Green Game† * Nov. 8: Native American Pride Night, USC vs UCLA * Nov. 12: Boy Scout Night * Dec. 1: Career Night * Dec. 10: Legends Night, Firefighter Appreciation Night * Jan. 2: Legends Night * Jan. 5: Faith & Family Night * Jan. 9: Russian Heritage Night * Jan. 12: Waste Management â€Å"Green Game† * Jan. 19: Jewish Pride Night * Jan. 23: Armenian Pride Night * Feb. 18: Legends Night, Black History Night * Mar. 3: Waste Management â€Å"Green Game† * Mar. 22: Law Enforcement Night presented by Enterprise Rent-a-center Along with these promotions that are geared towards promoting community bonding there is Military Mondays which honors those who have served in our military, Website Wednesdays which offer different deals on Wednesday of ever week, and Student Nights which are games that offer discounted tickets to all students with valid ID. IV Merchandising Merchandising deals with all aspects of the game, it is the difference between any old game and a sporting event. The fact that when a fan enters the Staples Center they are welcomed to a sea of black and purple and blinded by the Kings crown is what makes a Kings game a Kings game. The Kings are fortunate to have a very intensive website dedicated to Merchandise that includes jerseys, tee shirts, golf shirts, sweatshirts, and much more. The goal behind the Kings merchandising techniques is that everyone who walks into Staples Center better be wearing some type of Kings memorabilia and if they are not they better walk out with something on. In the arena itself there is a store dedicated to offering women’s apparel. The store had pink and form fitting hockey jerseys for women because the normal jerseys are too big. The store also had Kings shirts that are a little more flashy than normal and would appeal more to a women’s eye. Along with the women’s store there are several stores in the arena that are designed for children. These stores have Kings toys and mini hockey sticks, plus clothes and jerseys designed for children to wear. All along the arena there are places for men to buy merchandise they include jerseys, hats, tee shirt, sweatshirts, hockey pucks and much more. Some of the more popular items are the shirts designed for women, golf balls and hockey puck with the Kings logo on it. The Kings have a very recognizable brand and are amongst the top teams in revenue generators for the NHL. V Sponsorships The Kings have formed multiple corporate sponsorships that help fuel their organization. Most notably is Staples, whom own the naming right to the arena they play in but that is also in conjunction with the Lakers, Clippers, and city of Los Angeles. On top of that the Kings have teamed up with Verizon Wireless and Wells Fargo both of which are huge national organizations. The Kings also pair up with corporations to bring events to games. The Kings have deals wit h Pizza Hut to sponsor events, Waste Management sponsors â€Å"Green Games† for the Kings, and Kroqs also sponsored a themed game promotion. Sponsorships are a huge part of revenue and the best way to attract new sponsors is to attract fans. Some suggestions that the Kings could use would be to get a company to sponsor some type of ticket deal, it would reduce the cost to the consumer, and could come with coupons to use at the sponsoring company’s facilities. Another sponsorship idea is to have corporate sponsored events like a golf outing for charity or something of that nature. The Kings have the luxury have having a giant billboard that surrounds the ice they play on so corporate sponsors are not too hard to come by. Some notable sponsorships are Delta, Carl’s JR, Hooters, Toyota, and the Penalty Box, which is a bar located in South LA dedicated to the Kings. Another way the Kings could promote corporate sponsorship is through some type of wellness card. All card carriers would receive benefits to participating companies, and could include money off food, gas, or clothing. The card is something that can purchase through the LA Kings and will offer deals to its card carrier. VI Public Relations Public Relations are important to any organization and the Kings are no exception to this. The Kings already do an excellent job with their PR. The teams website is more than informative and gives fans a very hands on approach to press releases, game notes, and player stats/news. The idea behind good public relations is that by being perceived as good in the public’s eye will equate to more ticket sales and more support of the team. No one will support a team that is full of classless thugs, and that is why the website is so interactive. The fans have a chance to read up on their favorite players, see where they are from, and their career stats. That is fairly basic though, I propose each player prepares a short, quick, bio about themselves answering some fun questions like â€Å"what’s your favorite movie?,† â€Å"what’s your favorite food?†, â€Å"who is your favorite band?†. Questions that when answered will give the fan one more possible way to connect to their favorite athlete. Not only that, but by doing this it will give fans the chance to get to know new players. Another big part of PR is getting team new out their fast before the media gets the wrong story out there. The Kings have all updates on player personnel available on the team website and also through the teams’ Twitter and Facebook accounts. The Kings have 165-thousand Facebook fans and 49.6-thousand followers on Twitter. The Kings have really utilized social media as a positive tool while dealing with Public Relations. VII Community Relations Community Relations is similar to PR but deals more with the local community at hand rather than the view of the team under the national spotlight. For the Kings the city of LA has been very gracious hosts and the Kings have returned the favor significantly. The Kings have been in the area for the last 44 years and have maintained an excellent presence in the city. In 1996, the Kings started the Kings CARE Foundation, which is dedicated to helping less fortunate kids get through school by providing educational support the Kings were able to raise $3.5 Million since being started. This includes a $250-thousand donation that was used to help fund the Children’s Museum of Los Angeles, and another $250-thousand donation that was dedicated to AIDs victims. Another thing the Kings do is Kids Ice Knights, which donates over 10,000 tickets a year to kids who cannot afford to go to Kings games. The Kings Care Foundations hosts a silent auction every year that benefits the Children Cancer Research Fund, the items up for auction were tee shirts designed by team players and those associated with the Kings. The players all designed a dog bowl that were auctioned off, all proceeds of this went to the Society of the Prevention of Cruelty to Animals Los Angeles. The 2006-2007 campaign gave the Kings the opportunity to work with Carmen Electra’s fundraiser, Head to Hollywood, which benefits survivors of brain cancer/head trauma. The team sponsored events at their home games where Miss USA and other celebrities shot pucks into an empty net to raise money. Every Wednesday the Kings feature children up for adoption in the greater LA area. In 1998, the Kings began a scholarship fund for fallen friend Michael Jund, and has been changing the lives of its recipient for over a decade. Finally the Kings pair with Toys for Tots around the holidays to bring holiday cheer to children. The Kings take a very active role in the community. On top of all of this players are constantly visiting the less fortunate and making sure the community knows the Kings care. It is important for the Kings to maintain their strong community ties because every season starts with the off-season.